You're Bleeding
$200K–$500K a Year — and You May Not Even Know It.
See exactly where that number is coming from in your own practice — live, September 12, 2026.
Led by a BOARD-CERTIFIED ORTHOPEDIC SURGEON, AN ULTRASOUND SPECIALIST, AND THE STRATEGIST behind TrueMD's own growth infrastructure.
Get clarity on:
- How the right patients find you
- Which patients are a strong clinical fit
- How to build trust before price is the objection
Seats are limited to keep the session practical and interactive.
Calculate your Chaos Tax
That number up top is a range. Here's yours — slide to find out. Takes 60 seconds.
- Admin drain = your hours per week × 48 working weeks × $1,000/hour, the opportunity cost of a physician's clinical hour rather than a clerical wage.
- Lost revenue = your cash patients per month × 12 × your average procedure value.
TrueMD isn't asking you for a ticket price. TrueMD is showing you how to stop the bleed — September 12 is where that starts, from wherever you are.
Watch the invitation
Two minutes with Dr. Ariana DeMers on why this session exists.
Want to see your own number first? The calculator takes about a minute.
Calculate your Chaos TaxWhy you're stuck
- RVU pressure dictates your schedule.
- Insurance decides what care you're allowed to give.
- You've considered a cash-based practice — and then let the idea die under administrative weight.
- If you stopped working for two weeks, would your finances hold?
For most physicians, the honest answer is no.
THAT'S NOT WEALTH. THAT'S HIGH-PAID LABOR.
You didn't get here because you're not talented enough. You got here because nothing in your training taught you the business infrastructure a cash practice actually needs.
What marketing won't tell you
I built a real cash-based practice — not in a classroom, in my own clinic. Here's what I learned doing it: most marketing campaigns fail. Most ad spend does nothing. Almost nobody feels good about what they paid for. You've probably felt that yourself. Sept 12 is what we built once I stopped accepting that as normal. — Dr. Ariana DeMers
Your faculty
The same three people behind everything TrueMD teaches.
Dr. Ariana DeMers, DO, RMSK
Board-certified orthopedic surgeon, sports-medicine fellowship trained. Past President of the Interventional Orthobiologics Foundation and founder of the Joint Vitality Institute.
Atiba de Souza
Co-Founder of TrueMD Institute; architect of the Medical Marketing Roadmap and the AI-integrated Freedom-30 Method.
Colin Rigney, DPT, RMSK
Board-certified orthopedic physical therapist, CEO/co-founder of the Advanced MSK Ultrasound Center.
What changes once the bleed actually stops
This is what the other side of Sept 12 looks like — not more hustle, a different starting point.
After September 12
- Patients trust the price before you even bring it up — because the diagnosis already showed them why.
- The right patients find you on their own, instead of you chasing every lead yourself.
- The hours that used to disappear into admin and no-shows are hours you actually get back.
- You stop being the single point of failure in your own practice.
Ticket & offer
Virtual Ticket
September 12, 2026 · Live online
- Live sessions with all three faculty
- Digital workbook & protocol templates
- Replay access for 30 days
- Live Q&A
Come on September 12. If by the end of that day you don't think it was worth the ticket, email us by Monday 14 September and we'll refund you — one email, no form, no justification. Cancel before 29 August and you get a full refund anyway. Full terms.
Questions
No — this is a condensed, one-day virtual version of the same protocol, built for physicians who can't travel.
Yes. Replay access for 30 days after the event is included in your ticket, so a clinic day that runs over doesn't cost you the session.
Yes — this is for physicians exploring or early in building a cash-based practice.
You'd normally have to find three different people: someone to help patients find you, someone to tell you which patients to treat this way, and someone to make patients trust the price. On September 12, all three are in the same room.